'Hiram na Puso' Pilot a Big Ratings Success
GMA's newest afternoon drama Hiram na Puso debuted with very high ratings in both Mega Manila and in the National Urban Philippines according to data from the more trusted television ratings provider Nielsen TV Audience Measurement (TAM).
Hiram na Puso’s pilot episode, which aired on March 5, led in the national ratings, gaining a household rating of 14.9 pts. and an audience share of 40.6%, while its nearest competitor ABS-CBN’s Mundo Man ay Magunaw only gained 9.2 pts. and an audience share of 25.1%. This is based on data provided by the Nielsen National Urban Television Audience Measurement (NUTAM).
In the viewer-rich Mega Manila, Hiram na Puso’s ratings lead during its debut was even more pronounced with a household rating of 17.5 pts. and an audience share of 46.3%, while its competitor only got 7.4 pts. and an audience share of 19.7%. The densely populated Mega Manila area is considered a bailiwick of GMA-7.
An original concept and story by Suzette Doctolero, Hiram na Puso stars Kris Bernal, Mark Herras, Bela Padilla, Polo Ravales, Ayen Laurel, Gardo Versoza and Gina Alajar, and is directed by Andoy Ranay. It airs weekday afternoons after Eat Bulaga on GMA's Afternoon Prime block.